Tags and titles help buyers who search find your listing. Use a clear title and only tags that describe what you’re selling. Repeated, misspelled or unrelated tags don’t raise your ranking, and our team can ask you to fix or remove listings that use them.
How tags and titles are used
- Search: when a buyer searches on a category page, listings are matched on the title, tags and description. Close misspellings still match, so you don’t need to add misspelled versions.
- Recommended order: the title counts when it contains words buyers often search for in that game. Tags don’t count at all. See How offer ranking works.
Currency, top-up and gift card titles are created for you, so these rules mostly matter for accounts, items and keys.
Limits the sell form checks
| Field | Limit |
|---|---|
| Title | 3 to 200 characters |
| Description | 10 to 5,000 characters of text |
| Tags | Up to 20 tags, each up to 30 characters |
| Tag characters | Letters, numbers, spaces, hyphens and apostrophes only |
Links to other websites are removed from descriptions when you save.
What counts as tag abuse
| Don’t | Example |
|---|---|
| Use symbols or decorations in titles | xX_SweetAccount_Xx, CHEAP G-OLD!!!! |
| Swap letters for numbers or misspell on purpose | g0ld, acc0unt, R4r3 |
| Repeat the same word | GP GP GP GP CHEAP CHEAP |
| Add games, platforms or items you aren’t selling | CS2 or Fortnite tags on a Valorant account |
What good looks like
| Instead of | Write |
|---|---|
| CHEAP_G-OLD!!!! GP GP GP FAST FAST | OSRS Gold, Fast Delivery |
| xX_R4r3 Fortnite Acc0unt_Xx | Fortnite Account with Rare Skins |
| Valorant Account CS2 Fortnite Roblox Cheap | Valorant Account with Premium Skins |
| BEST BEST BEST CHEAPEST ACCOUNT WOW | High-Level Account with Instant Delivery |
- Keep the title short and readable, with the main product named once.
- Spell game and item names correctly.
- Add only tags that describe the game, platform, item type or offer.
- Use emoji sparingly, if at all.
What happens if you don’t follow these rules
| Problem | What our team can do |
|---|---|
| Minor tag misuse | Flag the listing and ask you to fix it, or send a warning. |
| Repeated tag abuse | Remove or pause listings, or restrict your account. |
| Deliberate, repeated manipulation | Ban your account. |
Write for buyers, not for the search box. Name the game and what the buyer gets, in the words a buyer would type.
No. Tags don’t affect the Recommended order. They only help your listing match a buyer’s search, and only when they describe the offer.
No. Tags and titles must describe what you’re selling. Unrelated names are tag abuse.